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To stand out from the competition in 2019, these are the marketing trends which you need to know and work into your strategy!
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"Strategy? What strategy?": Here are the most persistent mistakes being made in content marketing and practical tips to avoid them
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As the UAE continues to extend lines to encourage the exchange of goods and services with China, a Chinese film festival comes to town. Reversely, a huge opportunity exists for GCC and Chinese companies to reach audiences by producing content in Mandarin.
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New trends in social media are affecting the way marketers approach their  work. See a list of what's trending and how to approach this band of newcomer platforms.
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When it comes to brand reputation, effective market placement, lead generation and eventually, sales volume, effective content is the jewel in the crown of any successful marketing strategy! 
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Unsure about how to create videos your audience wants to watch? We've got 12 winning suggestions on how to ensure your videos capture their attention and go viral!
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Personalisation can be a powerful tool in a brand's marketing strategy but there are pitfalls to watch out for!
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Here are some great tips from Saba for companies starting out on their marketing journey
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Your website and its content is the gateway to effective lead attraction and conversion. Don't ignore the importance of keeping content fresh and up-dated or your audience will soon lose interest. 
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In 2017, we explored how to grab the attention of your audience. But what does 2018 have in store for us? What direction is content heading to?
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It's time to plan your inbound marketing budget for next year. Read on to get the best budgeting tips for 2018!
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If you need your website to stand out and pull in more visitors, apply the following 15 easy moves and see what a difference it makes to your traffic!
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We all use stories in our everyday lives – to relate experiences, tell jokes, or teach others – so it makes sense that storytelling would be an essential part of doing business, too.
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For manufacturing companies, customers are most interested in the quality, innovation and safety of their products. In this case, use the opportunity to use online marketing to provide thought leadership and gain trust.

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Learn the right way to maximize the positive effects of Instagram on your brand.
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Personalised communications remain at the heart of all good business relationships. Learn how to approach Marketing Emails in order to make the most of their impact.
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Occasion –based marketing offers an opportunity to link your brand with major public occasions. Start by identifying the moments when prospective buyers are more receptive to your marketing campaign.
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With the war between real news and fake news rampaging on and on, consumers are looking for transparency and trust. Be sure to be the one to grant them that.
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Follow our tips on why you should be putting out great content that will work for you, and get you the love you deserve!
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Ramadan campaigns have always been something we love to work on, and here are three such campaigns that have proved successful for us!
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Creating great shareable content can be quite challenging. But do not despair! Here, we share with you 5 E's-y steps to creating great content that your customers will want to share!

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Rope in your audiences through inviting them to be active participants to your content! Learn more through our handy infographic.
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Why isn't your SEO ever where you want it to be? It's no longer just about words - it's about the quality of your content as well, along with other things.
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Would you like to have your very own AI, akin to Jarvis from Iron Man? Read this article to see if it could be a possibility! 
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It might not be the only marketing left but it is the only one worth doing at the moment and for the foreseeable future.
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Are you still hesitating to indulge in video marketing?  After all, it can be quite a dent in the wallet. However, social media has made things easier on everyone.

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No, not dollars - we're talking about the number of active social media users worldwide. 
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It's not enough to know your business inside out - you need to know your audience too. Find out why and how!
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A simple and informative infographic about Content Marketing vs Traditional Marketing.
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6 Reasons to stop making online ads - save your budget by following our tips! 
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Trends are the new key events that a business or brand must harness in order to thrive in the new digital world. The secret in in knowing how to spearhead them by knowing where to find them, how to adopt them and how to maximize their potential.
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If your marketing strategy has stalled, take a look at these 5 crucial tactics to put your brand back in the game!
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Content Marketing is your new best friend. The statistics speak for themselves. If in any doubt, take a look at the figures.
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Don’t miss out on the bandwagon. Take a look at what’s new out there and see if the new vogues have a future role for your brand.
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Take a look at how much Marketing Content has changed in almost 300 years!
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Here are 5 very good reasons why your business needs Content Marketing!
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Information that benefits your customers? How does that work?
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Content Marketing has been around a long time. How it is presented and why is new.
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How we used good content, motion graphics and relevant information to promote health and fitness during the 2015 Ramadan.
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Join us in observing Earth Hour, not just on the day but throughout the year. Find tips on how to do it on our social media channels.
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