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As the UAE continues to extend lines to encourage the exchange of goods and services with China, a Chinese film festival comes to town. Reversely, a huge opportunity exists for GCC and Chinese companies to reach audiences by producing content in Mandarin.
Read Time: 3 Min
Applying the theory of storytelling to a marketing context may seem like trying to harness the impalpable. We know it increases website visits but how do you go about creating a story that will increase a company’s sales?
Read Time: 5 Min
Corporate storytelling is an essential tool if you want to stand out in a world overflowing with voices clamouring to be heard. But just getting your story out there isn’t enough. It needs to be told well. Here we give you hands-on tips to write engaging content for your business.
Read Time: 3 Min
Story telling has been a common feature of Levantine society since time immemorial, and what’s more, these Hakawatis around still very much around.
Read Time: 2 Min
Join us in observing Earth Hour, not just on the day but throughout the year. Find tips on how to do it on our social media channels.
Read Time: 1 Min
The true of art of storytelling is was encapsulated long ago in the most popular of the ancient tales of the East
Read Time: 2 Min

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