As the UAE continues to extend lines to encourage the exchange of goods and services with China, a Chinese film festival comes to town. Reversely, a huge opportunity exists for GCC and Chinese companies to reach audiences by producing content in Mandarin.
Applying the theory of storytelling to a marketing context may seem like trying to harness the impalpable. We know it increases website visits but how do you go about creating a story that will increasea company’s sales?
Corporate storytellingis an essential tool if you want to stand out in a world overflowing with voices clamouring to be heard. But just getting your story out there isn’t enough. It needs to be told well. Here we give you hands-on tips to write engaging content for your business.