Founder and managing director, Cyba is our storyteller and positioning expert. She is a communications strategist and advisor to regional governments and corporations. She coaches the region’s chief executives and decision makers in public speaking & media interaction.
Cyba has worked as a private banker with Merrill Lynch in London. She moved to Dubai in 2003 to launch CNBC Arabiya as a business news anchor, and later moved to Al-Arabiya to launch what quickly became the leading Arab TV show covering financial and business news. She is a renowned moderator and key speaker at regional and international forums including the World Economic Forum in Davos, Global Humanitarian Forum in Geneva, and Union for the Med in Barcelona.
Cyba now seeks to inspire transparent communications throughout the region, telling one success story at a time.