2 (BIG) reasons why your marketing needs to be inbound, not out.
- 90% of B2B buyers start their purchases with online searches
- 74% conduct half of their research online before making an offline purchase
It is a race to the search box. In a matter of seconds your prospective customer will enter a search criteria, selecting a result, and click on it; giving you - or taking away from you - their custom.
So you will need to be there ready with the relevant content they seek before they even get to their search engine tab. Because they will research you and know everything about you before you know of their existence.
So make your content work for you. Give it the pulling power it needs to attract their attention, and then give your content the variety and relevance that makes them want to stay with you and take action towards engaging with you.
Your content is your customer magnet. Let your light shine through.
Watch an example of our previous work here: